ÈËÉú¾ÍÊDz©(ÖйúÇø)¹Ù·½ÍøÕ¾

Æ·ÅÆ¹ÊÊÂ

BRAND STORY

ÈËÉú¾ÍÊDz©(ÖйúÇø)¹Ù·½ÍøÕ¾ÓÉÀ´

ORIGIN OF HUANDAO

ÔÚÁÉÀ«µÄ»Æº£º£ÓòÉÏ £¬ËØÓС°º£ÉÏÏÉɽ¡±Ö®³ÆµÄ³¤É½Èºµº¾ÍÏñ¹ÒÔڻƺ£²±×ÓÉϵÄÒ»´®ÏîÁ´

ÏâǶÔÚÍòÇê±Ì²¨Ö®ÉÏ¡£´Ó¿ÕÖи©î« £¬Ö»¼ûһȺÕäÖé°ãµÄСµº £¬â¯×Óµº¡¢¹ã¹µº¡¢¹þÏɵº¡¢³¤É½µºµÈ

ÎåÊ®¶à¸öµºÓìÉ¢ÂäÆä¼ä £¬ÍðÈôÏâǶÔÚÕâ´®ÏîÁ´ÉϵĿſű¦Ê¯ £¬è­è²ÐÑÄ¿£»¶øÕâЩÐÎ̬¸÷ÒìµÄСµº

Ê×βÏàÁ¬¡¢Æéá«Ïà½Ó £¬Ç¡Ç¡×é³ÉÒ»¸öÇÉÃîµÄ»·ÐÎ £¬¡°ÈËÉú¾ÍÊDz©(ÖйúÇø)¹Ù·½ÍøÕ¾¡±Òò´ËµÃÃû¡£

ÈËÉú¾ÍÊDz©(ÖйúÇø)¹Ù·½ÍøÕ¾¡¤³¤º£º£ÏʵİáÔ˹¤£¡

Óæ´óÊå¹ÊÊÂ

THE ORIGIN OF THE BRAND NAME

½³ÐÄÖ®ÐéÐÄÆª¡ª¡ªÃÎÏë £¬´Óº £×îÏÈ £¬13ËêÓæ¼ÒÍÞ¿¿º£×¬³öµÄѧ·Ñ

1977Äê £¬ÎôʱµÄ ¡°Óæ¼ÒÍÞ¡±ÏÖÔڵġ°Óæ´óÊ塱³öÉúÔÚ´óÁ¬³¤º£ÏØ´ó³¤É½µºÒ»¸öͨË×µÄÓæÃñ¼ÒÍ¥ £¬´óº£¶ÔËûÀ´Ëµ £¬¸üÏñÒ»¸ö¶ùʱµÄÍæ°é £¬³äÂúÇ×ÈȸС£ÄÇʱ¼äÒò¼ÒÀïÇî £¬13ËêÄÇÄê¡°Óæ´óÊ塱·¢Ã÷´óº£¶ÔËûÀ´ËµÓÐ×ÅÌØÊâµÄÒâÒå £¬Ëû´ø×ŵܵܺÍСͬ°éÃÇÔÚÒµÓàʱ¼ä°ïËûÀ̺£Îï £¬¶øÑ©¸â¾ÍÊÇ¡°Óæ´óÊ塱¶ÔËûÃǵĻر¨¡£´ÓÄÇÄê×îÏÈÒÔ¼°ØÊºó¡°Óæ´óÊ塱µÄѧ·Ñ¡¢ÉúÑÄ·ÑÈ«ÊÇ¿¿×Ô¼ºÏúÊÛº£²úƷ׬À´µÄ £¬Ã»»¨¼ÒÀïÒ»·ÖÇ®¡£

1999Äê¡°Óæ´óÊ塱´Ó´óѧ½áÒµ £¬×îÏÈ×ö±£½¡Æ·ÏúÊÛÊÂÇé £¬Ê±´úÊìϤÁËÐí¶à¿Í»§ £¬Ó¦¿Í»§ÒªÇó £¬Ëû¾­³£×ÊÖúËûÃÇ´ÓÀϼҴú¹ºº£²úÆ· £¬ÓÉÓÚÖÊÁ¿ºÃ £¬¼ÛÇ®ÓÅ»Ý £¬¿Ú±®Ïà´« £¬ÉúÒâÌØÊâºÃ¡£ÓÚÊÇ £¬»³×ŶԴ󺣵ÄÕâ·ÝÌØÊâÇéÐ÷¡°Óæ´óÊ塱ÓÐÁËÏëºÍº£Ñó¼ÌÐø½áÔµµÄÏë·¨¡£

½³ÐÄÖ®ºãÐÄÆª¡ª¡ªÓæ¼ÒÍÞµÄÍɱä £¬½³ÕßµÄÒãÁ¦

2000Äê £¬¡°Óæ´óÊ塱¿¿×Ô¼ºµÄ¡°Ð¡ÉúÒ⡱׬µ½µÄÊ®¶àÍòÔª¿ªÁË×Ô¼ºµÄµÚÒ»¼Òº£²úרӪµê £¬ÊÇ´óÁ¬ÆäʱÊ×ÅúÈý¼Òº£²úƷרÂôµêÖ®Ò» £¬¡°¸Õ×îÏÈ¿ªµêÉúÒâºÜºÃ £¬ÌìÌìÖ÷¹Ë¶¼µÃ´òµç»°¶©¹º £¬»¹·×Æç¶¨ÄÜÂò»ñµÃ¡£¡±Ëû»ØÒä˵¡£µ«µ½ÁË2005Äêǰºó £¬¾ºÕù×îÏÈÇ¿ÁÒÆðÀ´ £¬º£²úÏúÊÛÒ²½øÈëÁËÆ·ÅÆÊ±´ú £¬Îª×Ô¼ºµÄº£²úÆ·ÆóÒµ×¢²áÒ»¸öºÃÃû×Ö £¬³ÉÁËËû±ØÐèÃæÁٵľöÒé¡£ËäÈ»´ËʱËûÒѾ­ÔÚ´óÁ¬³¤º£ÏØÓµÓÐ×Ô¼ºµÄÑøÖ³»ùµØ £¬µ«Ëû²¢Ã»ÓÐç¢Â©ÒÔ³¤º£ÏصÄij¸öµºÓìÀ´×¢²áÆ·Ãû £¬¶øÊÇÑ¡ÔñÁË¡°ÈËÉú¾ÍÊDz©(ÖйúÇø)¹Ù·½ÍøÕ¾¡±Õâ¸öÆ·ÅÆ¡£ÕâÒ²ÊÇÎÒÃÇÏÖÔÚ¼¯ÍŹ«Ë¾µÄÃû×Ö¡£ÔÚÆóÒµµÄÉú³¤Àú³ÌÖÐ £¬ËûÂÄÀúÁËÆðÒ塢ڲƭµÈµÈȱ·¦ÎªÍâÈËÐÔµÄÆéá« £¬Ò»´ÎµêËÁ±»µÁ²îµãÈÃÆäʱ¹æÄ£ÉÐСµÄÆóÒµÐÝÒµ¡£

µ«Òªº¦Ê±¿Ì £¬ÕÕ¾ÉÖÜΧµÄÇ×ÓÑÉì³öÁËÔ®ÖúÖ®ÊÖ¡£ÕâÈá°Óæ´óÊ塱ÖÁ½ñÒ²±§ÓÐÒ»¿Å¸Ð¶÷µÄÐÄ¡£

2008ÄêÓÖÊÇÒ»¸öеĿ粽 £¬¹«Ë¾³â¾Þ×Ê £¬ÔÚ´óÁ¬½¨ÉèµÚÒ»¼Òº£²ú¡°³Ç±¤¡± £¬Ê¹ÓÃÃæ»ý´ï1200¶àƽ·½Ã× £¬¹²¼Æ6²ã £¬ÔÚÕâÀï¡°Óæ´óÊ塱ÓÃÏÖʵÑ鶯»ØÀ¡ÄÇЩ×ÊÖú¹ýËûµÄÈË £¬ËûÏë°ÑÀ¶É«¿µ½¡ÓëʱÉдø¸øÉí±ß¸ü¶àµÄÈË £¬ÔÚ¡°Óæ´óÊ塱ÑÛÀï £¬Õâ×ùÐÞ½¨Ëùת´ï³öµÄÀíÄî¸üÓмÛÖµ¡£

½³ÐÄÖ®×Ðϸƪ¡ª¡ªÏ¸Î¢Ö®´¦ÕÃÏÔÌØÊâ £¬¾«µñϸ×Á

2011Ä꼯ÍŹ«Ë¾Ò»Ö±Éú³¤ÈÃÖ§³ÖÕâ¸öÆ·ÅÆµÄ¡°ÃÎÖ®¶Ó¡±Ò»Á¬À©´ó £¬ÊÕ¹ºÁË Ò»¼Ò¡°º£²úÆ·¼Ó¹¤¹¤³§¡± £¬Ò²¾ÍÊÇ¡°Óæ´óÊå¡±Æ·ÅÆµÄÓÉÀ´ £¬¼á³Öמ«Æ·»¯õè¾¶ £¬Ö÷´ò±´ÀຣÑóʳÎïµÄÉú²ú £¬ÐγÉÁËÒÔÇéÐÎΪÒÀÍС¢ÒÔ×ÊԴΪ»ù´¡ £¬ÒÔÊг¡Îªµ¼Ïò £¬¼¯ÑøÖ³¡¢¼Ó¹¤¡¢ÏúÊÛΪһÌåµÄ¹¤ÒµÁ´Ìõ¡£

ÕâЩÄê¡°Óæ´óÊ塱Çã×¢ËùÓÐÐÄѪÔÚº£Ñó×ÊÔ´µÄ¿ª·¢ÓëʹÓÃÉÏ £¬Ëû˵ÕâÊÇÒ»ÖÖÔðÈΡ¢Ò»ÖÖ¼ÌÐø £¬ÊÇÒ»ÃÅÊÖÒÕ £¬ÊÇÒ»·Ýרע £¬¶ø¹ØÓÚÆóÒµÀïµÄÿһСÎÒ˽¼Ò £¬Ëü¸ü´ú±í×ÅÒ»·ÝÑϽ÷ £¬¸üÊÇÒ»ÖÖ̬¶È¡£

½³ÐÄÖ®Ö´×ÅÐÄÆª¡ª¡ªÒ»Ö±×·Çó £¬Ò»Ö±Á¢Òì £¬×赲ûÓлù±¾µÄÁ¢Òì

2016Äê¡°Óæ´óÊ塱¾­ÓɶàÄê³Áµí £¬ÖÕÓÚÈ«ÐÂÍɱä £¬È«ÐÂרע±´Ê³ÁìÓò £¬ÕæÕýÒýÁìÎÒÃÇ×ß×ÅÀ¶É«¿µ½¡ÓëʱÉеÄõè¾¶ £¬Íê³ÉÁËÕæÕýÒâÒåÉϵÄÁ¢Òì £¬ÕâÖÖÁ¢ÒìÊÇÔ¡»ðºóµÄÐÂÉú £¬ÊÇÄ¥Á¶ºóµÄ´ã»ð £¬¸üÊÇÒ»ÖÖË®µ½Çþ³ÉµÄäìÈ÷ÐÄ̬¡£¡°Óæ´óÊ塱ÔÙ´ÎËúÏÂÐÄÀ´ £¬×öÒ»ÃûÕæÕýµÄ½³Õß £¬ÓµÓÐÒ»¿Å´¿´âµÄ½³ÐÄ¡£

ÍøÕ¾µØÍ¼